Illustrative Storyboards
Full videos linked below the description.
I am the primary agency designer for this Google campaign. The campaign features two-minute videos that introduce various Google partner companies using Google Cloud applications to boost their products and services. I work with the client from concept to completion to ensure storyboard frames are to their satisfaction, then hand the graphics off to our motion team that brings the illustrated storyboards to life.
View Dinoct video here:
View Datastax video here:
View Astrix video here:
View Qdrant video here:
View Typeface video here:
Fortinet needed an isometric illustration video to show potential customers the value of the security that Fortinet provides them during their initial cloud migration. I achieved this using a large cityscape.
Web Design
Our agency was given the opportunity to work with this high-end development company to help them build their websites look and feel. I was the only designer on the project, following art direction to help the client define their website brand. I achieved this by designing a moodboard and their Engagement page so they could take the same branding rules to build the rest of the pages themselves. We went through various concepts internally to weed out all the possible options, and shared several moodboards and sketches with the client that guided us to the final landing page design.
Illustrative Storyboard
This was a video that presents the challenges of security firewalls, with two central characters having back and forth conversations on unique challenges in the marketplace and how this specific Fortinet software can provide a solution.
The challenge was that the client wanted us to give life to the characters with their office personas, while also having supplementary visuals that support the subject matter of their discussion; all while designing in an isometric landscape. To solve this, I designed a side panel in a traditional 2D landscape that shows the two personas conversating, and shifted the isometric supplementary visuals to the left or right. This
Modular Illustration
AWS Travel and Hospitality and AWS Retail
To help the client help map out how their software would be used in different environments, I designed several modular isometric illustrations with Illustrator. From there, I converted the illustrations to Powerpoint that the client easily could use to simulate different possible scenarios with the AWS technology implemented in airports, hotels, restaurants, and grocery stores.
Veritas needed a infographic that educates their potential customers the secure migration journey they offer with their partnership with Microsoft Azure. I designed an infographic that was both digestible and used visual hierarchy to guide the reader to most relevant information.
Construction workers working on residential roofs need to make sure they are properly using the appropriate equipment for each particular roofing scenario.
This is a both an insert and digital graphic I created that comes inside the "Bucket of Safe-Tie", a top-selling kit sold in a bucket by Guardian Fall Protection that includes all the fall protection equipment a resident would need (a full-body harness, a vertical lifeline assembly, and a Temper anchorage connector) to safely make repairs on their roof. It is a double-sided, easy-to-follow instructional document users can refer to when considering all potential fall hazards and how to prevent them using our gear.
Northwest Cleaners is a commercial-cleaning business located in Anacortes, WA. Rick wanted to separate himself from smaller, local house-cleaning business who had goofy, unprofessional, cartoon logos. He wanted a professional, trustworthy brand that would attract big companies throughout the Puget Sound looking for thorough cleaning services with luxurious equipment that smaller house-cleaning companies do not normally provide. I achieved this by making a sharp-lined, simplistic mark that resembles the Northwest with a large “NW” and having the ‘cleaning streaks’ of that broom look like trees. I capped the Northwest feel off by using a font inspired by the shapes of logs, complimented with a dark blue/bright green color scheme.
A Farmhouse Brown Ale crafted by Ommegang Brewery is a punch-in-the-mouth beer that satisfies beer-schnobs looking for a brown ale that is rich in flavor, HAC, yet still smooth. This beer deserved a brand that would reflect the drinking experience as well as one that would represent German drinking culture.
Napoleon Fireplaces produce high-end electrical & natural fireplaces that look beautiful and make for a warm, cozy environment. They needed a re-brand that reflects that, aimed towards wealthy families with large, roomy homes. I created a connection between Napoleon Bonaparte and these fireplaces, displayed his story throughout the brand, and in a quirky way, gave the brand a feeling of luxury and warmth that their customers commonly experience.
Sam had a very unique style as a photographer. Throughout the brand, I tried to keep it consistent with the dark, serious, thoughtful tone that his photographs portrayed. As he would be presenting this in front of potential employers and clients, I kept it as minimalist, clean, and to-the-point as I could. I wanted to connect who he is with what he does, and the most effective way I found to do this was by shaping his initials into the lens of a camera. In the end, the client and I were very pleased with the result. I captured the feel he wanted for his business.
Guardian Fall Protection was recently acquired by Pure Safety Fall Protection Group, and is the biggest sub-brand of the largest fall protection manufacturing company in the world. We make gear that protects construction workers working at heights and saves them in the event of a fall. This was the logo we planned to use just prior to being acquired in 2017, then Pure Safety had new plans for how our brand would fit within the new company structure, where I assisted with the development of the new logo.
Building on our old logo, I wanted to keep the Halo element to keep brand recognition, but we as a group all agreed we needed to make it more obvious in the logo that we are a fall protection company. My solution to this was create a shield shaped skyscraper with a halo surrounding it that served as 'fall protection' to the workers that would theoretically be working above it. The logo is simple, direct, and had a similar aesthetic to our old logo so our customers will still be familiar with our brand. The new logo also provides the functionality to have the icon or the wordmark stand alone, depending on the application.
After Guardian Fall Protection was acquired by PSG in 2017, we needed a complete rehaul of materials with PSG as our new parent company. My strategy was to aim to create graphics that would appear progressive and solely focused on fall protection, as Pure Safety Group is now the Largest Independent Fall Protection Company in the World.
Creating the Product Roadmap shown was a perfect opportunity to boast our biggest upcoming products- each product bringing something new to the fall protection market. I designed the roadmap in two formats: one for digital presentation, and another applied to a 30’ wall in our Headquarters for both potential business partners and employees to observe.
PSG has dozens of training vans across the country that are used to educate workers when working from heights. The image we used on our vans shows three workers properly sporting our fall protection gear, all feeling confident and secure in the event there is a fall.
Bad Boys Northwest is an outdoors gear and supply company with a Pacific Northwestern feel and a chip on its' shoulder. Their target audience is young to mid-aged tattooed men who love the Washington outdoors. The brand collateral I created for them was fun, distinctive, and in-sync with their identity,